How Film Buzz Shaped TOMY’s 2016 Pokémon CollectionThe Pokémon 20th anniversary turned 2016 into a year-long celebration rather than a single product launch. TOMY used that momentum to present a carefully timed…
Why the Clip 'n' Carry Poké Ball Found Toy AislesThe Clip 'n' Carry Poké Ball was designed to be seen, handled and taken home as an everyday plaything. Its place in a toy aisle reflected the way TOMY planned…
Why the Clip ’n’ Carry Poké Ball handle mattersTOMY’s Pokémon 20th Anniversary Collection was designed around the excitement of a major milestone, with limited-edition products arriving throughout 2016.…